Ambiente: A silver lining for export market

February 5, 2019

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Usha Bhatta, Kathmandu

17 Nepali trading houses (business companies) are going to participate in world’s best and very popular exhibition “AMBIENTE” organized by “Messe Frankfurt” (Germany) from February 8 to 12, 2019 at Frankfurt am Main, Germany.

Ambiente is an annual leading international consumer goods trade fair, With its uniquely diverse offer, it is the platform for the entire market said Mr. Binod Malla, the only authorized representative of Messe Frankfurt for Nepal.

According to him, “More and more buyers are looking specifically for direct contact with qualified manufacturers on the shortest possible way. Ambiente is the largest and most important forum for Global Sourcing. Ambiente is the world's most important consumer goods trade fair which boasts a globally unrivalled range of products in the Dining, Giving and living”. Dining is the most important forum for the table, kitchen and household. Giving welcomes you to the world of gifts and accessories. And Living focuses on lifestyle, furnishings and decoration.

Messe Frankfurt organizes Ambiente not only in Frankfurt but also in Tokyo, New Delhi and Shanghai.

According to the statistics of trade and export promotion centre (TEPC) approximately 67% of countries trade is only conducted within south Asian countries like India, Pakistan, and China etc.

While Nepali traders struggle to expand their market, Ambiente is the silver lining on the black cloud. According to Mr. Malla, This year 17 companies are participating in Ambiente which is very positive sign to broaden the international market for Nepali products.

According to Messe Frankfurt Nepal, around 4376 global sourcing exhibitors from 88 countries 133,582 trade visitors from 167 countries visited Ambiente, Frankfurt last year.

Messe Frankfurt is the world’s largest trade fair, congress and event organizer with its own exhibition ground with 800 years of history having its head office at Frankfurt, Germany with 30 global subsidiaries and 55 international sales partners.